Attitude has always been Saint Laurent‘s most reliable accessory, and for Fall 2026 Anthony Vaccarello sharpens it to a point. The house has unveiled the final chapter of its season campaign, casting BLACKPINK’s Rosé, supermodel Liu Wen and actor Connor Storrie inside a stark modernist interior, all of it lensed by New York photographer Talia Chetrit. The images arrive as the closing note in a rollout that began earlier this year, and they read less like a single story than three character studies sharing the same charged, high-contrast world. Saint Laurent itself calls the campaign a study in contrasts, and the description holds.
Chetrit, known previously for her work with Arena Homme and Phoebe Philo, brings an unexpected domestic intimacy to Vaccarello’s typically nocturnal register. White tiled floors, mirrored walls, industrial kitchens and broad stretches of charcoal carpet form the backdrop, architecture stripped of nearly everything except tension. Against those severe surfaces, the collection’s decadent register comes alive: nocturnal lace, brocade, metallic surfaces, sheer hosiery and flashes of saturated color, all anchored by the sharp tailoring that has become the structural backbone of Vaccarello’s decade at the house.
Rosé’s looks carry some of the campaign’s most striking contrasts. One standout pairs a richly colored tweed jacket with a sheer lace layer and a vibrant yellow skirt, a collision of traditional tailoring and delicate transparency that feels entirely of the moment. Elsewhere the styling reaches for patterned silk, chain belts and Saint Laurent’s transparent PVC pumps, giving the collection a more playful edge. Her beauty look stays deliberately understated, blonde hair styled with a relaxed, almost rebellious finish, letting the clothes hold the frame. For Rosé, one of the house’s longest-standing ambassadors, it is a return to a universe she knows intimately.
Liu Wen brings a cooler, more severe energy to the same rooms, appearing at points reclined against a window and lending her understated authority to richly colored tweed and patterned silk. One of the first Chinese supermodels to reach international prominence, her presence signals the house’s deepening attention to Asian markets and to modeling’s evolving demographics. Connor Storrie, meanwhile, takes the campaign’s most distinctly masculine route: 1980s-inspired tailoring, leather, knits, scarves and wraparound sunglasses. The Heated Rivalry star signed as a Saint Laurent ambassador in January 2026 and has since become the house’s most visible male face, from a front-row placement beside Madonna at the spring 2027 menswear show to a polka-dot blouse at the Met Gala.
The campaign follows a short film released earlier in the month, in which Storrie danced in dark tailoring and sunglasses alongside Rosé to Milli Vanilli’s “I’m Gonna Miss You” from 1988. The track, earnest and synth-driven and unafraid of melodrama, distills the whole endeavor into thirty-five seconds of pure mood, channeling the seductive energy of the Saint Laurent archives while giving the campaign a contemporary edge. It is a departure from runway frenzy, yet unmistakably on brand.
Timing sharpens the stakes. The release lands as Saint Laurent rebounds commercially, with comparable sales up 37 percent in the first quarter of 2026, according to Kering, and Vaccarello marking ten years at the design helm of the Kering-owned house. There is something deliberately unresolved in these images, an ambiguity that is precisely their strength. The pristine interiors could suggest luxury, isolation or desire, and Chetrit declines to smooth those contradictions into conventional glamour. What emerges is recognizably Vaccarello, opening a slightly less familiar door: Saint Laurent after hours, though this time the party seems to have happened somewhere else entirely.
